Thursday, February 20, 2020

Arman and Elina- Crossings, Carlsbad

Here's one of weddings at The Crossings in Carlsbad, San Diego.

Arman and Elina were a sweet couple who actually spoke lovely vows for each out. We have the highlight video below, but the full film is also online, and I can send that to you if you're interested.

The wedding planner, Asal Komail, helped make sure everything ran smoothly. Marjan and Shahrzad were in charge of all floral decor and created the beautiful arch along with the reception details. DJ Mohsen made sure the crowd was dancing the entire time.

This was one of the few Persian weddings that was without a sofreh aghd, which is what the couple wanted. They had their loving friends around them the whole time, and I can't remember a time they weren't dancing and just having a wonderful time.

Want to see the full film or the full photo gallery? Just send me an email!


Arash Tebbi

Thursday, January 30, 2020

11 Years of Story-Telling with Rugger Productions!

We've just celebrated 11 years of filming weddings!

In the video below, you'll see a quick recap of some of our favorite weddings- there are still a large amount not featured for various reasons.

We've had the privilege of shooting all over San Diego and Orange County, some places in LA, and even in Chicago and New York! We definitely have some favorites, but the reason why is because how we were able to connect with the couple and become life-long friends.

We look forward to our next weddings and how we're going to grow from here.

Have a question about wedding cinematography? Know the difference between videography? No stupid questions- ask below or shoot me an email!


Rugger Insta

Tuesday, January 21, 2020

Nelo & Ali- An Afghan Wedding- Marriott Mission Valley, San Diego- Rugger Team of 5

Nelo and Ali's wedding was one of our last ones of 2019.

Rugger Productions

Psychologically, when we know this will be our last wedding we're doing both photo and video for, we like to go out with a bang.

Throughout the day and night, I had a total of 3 cinematographers, both to capture the event, get b-roll, and to make sure we capture epicness. It was the first time working with my new assistant, and he also over-delivered with his expertise and lighting suggestions. This is why it's so important your photo and video team are from the same company: they work with each other instead of competing with another for the shots.

What helps us, as the capturers of the day, is when the couple are warm, hospitable, and positive people. I know that sounds basic, but if the bride is yelling at her mom from the beginning of the morning, or the groom is dry with us for whatever reason, it impacts the "mood," just a little bit. We're professionals- we'll get through it and make greatness happen. But that extra level of magic comes with a warm, genuine couple. And Nelo and Ali were the kind of people I wanted to make plans with to hang out after the wedding (don't worry, I didn't do that).

Rugger Productions

I edited and delivered 1443 photos the following week, and the following week they had their 2 hour raw edit, 20 minute films, 5 minute highlight trailer, which can be viewed below.

Do you have any questions in regards to this wedding? Feel free to write your comments below or email me directly!


Friday, January 17, 2020

Wedding Vendor Workshop- For all vendors looking for increased revenue!

Hello everyone!

One of the most saddening things I hear weekly is how so many professionals in the wedding realm undervalue their work. These are professionals who have clients, who definitely do above average work, but for some reason, charge below the market.

I've spent the last 6 months, every single day, researching the wedding industry, developing tools of showing couples our value, and bringing them to an agreement on our costs, for both photo and video. Now I'm ready to share the information with others in the wedding industry!

If you're in San Diego, or willing to come to San Diego, I am offering a 1 on 1 (or 1 on 2 if you bring a partner) workshop that dives into how to increase your rates, whatever they currently are, how to successfully negotiate these rates, and how to effectively close deals.

I know there is doubt, hesitation, and some will bring up every way they meet resistance along the way- that's ok. Resistance is ok. Push-back is ok. I cannot just say "We charge $10,000" and expect for someone to pay that for photography. I have to show the value in that, and whatever sector you're in, I will help you increase your value.

Lastly, if at the end of the workshop you don't feel you got anything useful out of it that you can apply effectively, I'll refund you on the spot. So what do you really have to lose?

If you're interested, send me an email to set up a call. During the call, I'll ask you 2 honest questions that require 2 honest answers to prequalify you. If it appears this workshop will benefit you, we can schedule a Wednesday or Sunday to do your session. Every month or week you wait, you're losing money, and devaluing yourself, business, and wedding field.

Here's the commercial for it:

Thanks and as always, any question you may have, email or instagram is quickest way to reach me!

Arash Tebbi

Sunday, September 1, 2019

Maternity from Rugger- our new experience!

Hello friends!

We're excited to announce the newest branch of the Rugger tree, Maternity from Rugger.

Yes, we've always offered maternity photography, but we've come up with a new experience that involves high-end maternity, including an in-home studio option, one of our premium outdoor locations, a maternity film, and the option to include your newborn shoot, all part of the package!

Our instagram page (@MaternityfromRugger) will host daily inspirational photos and photos from our latest shoots from Southern California, including Laguna Beach, Newport Beach, San Diego, La Jolla, Balboa Park, and even one we did last year in Maui, Hawaii! We are definitely willing to travel!

A few questions we usually get are:

1) When should we do a maternity shoot?
We recommend when you're showing, or around the 30-35 week mark. We've had two instances where our model gave birth the very next day following the shoot! So don't wait too long where it will be difficult to walk around. Most locations that are outdoors require some walking.

2) What should I wear?
There's the option of going with something more flowy, tighter outfits, and there is the maternity boudoir option when we do the in-home option. What makes you feel comfortable? You could also opt for an outfit change. And with our more advanced packages, we actually supply your gown!

3) Do I have to do it with my significant other or can I come solo?
You can absolutely come on your own! This is about you, and it's what you want to do. There are no rules- just whatever you're content with. If you do need us to help convincing your partner to participate, we'd be happy to send an email out giving our top reasons on why a maternity shoot is a special and memorable experience.

4) What if we have kids or pets we want to shoot with?
Bring them! What makes your family complete will make your photos complete. We obviously do various combinations, and we can include your children and pets!

Still have questions? Comment below or email us!

Arash Tebbi
Owner- Rugger Productions

Wednesday, August 28, 2019

Conquering Wedding Planning- How to Save Money and Not Get F*@ked by Your Wedding Vendors

You’re ready to plan your wedding. You’re ready to not get screwed over. So where do you start? Right here!

Our guide brings you a detailed approach to the various parts of a wedding:
choosing the right venue, whether you need a planner or coordinator, DJ and band selection, caterer and bar, florists, photographer, cinematographer, officiant, and the extra things you may need to consider like if you’re planning a cultural wedding.

We give you a list of our trusted vendors, what to look for with vendors who are trying to scam you, and various ways to save thousands on your wedding, meaning the guide will pay for itself over many times!

Here's an example- let’s say you want to treat your guests to some fine drinks at the bar. Well, the venue will most likely give you a tier order for the budget, medium, and high end options of liquor. For example, you’ll be paying $8, $14, or $20 per guest for unlimited drinks with respect to that tier. But realistically, will all of your guests be drinking? Do you have elderly or children attending? Are a good amount of guests the type who would abstain from drinking? Then what’s the point of paying for them? What we recommend is doing a "limit" option, which venues will also approve. So instead of paying per person, you can set a limit of $3000, and when the limit is reached, you can raise it or decide to go to a cash bar. If you have 200 guests, and you went with the high end option, you’d spend $4000. While doing a limit, you would likely hit around the $3000 mark with a moderately drinking crowd.

We're offering the ebook for free to those who book their wedding packages through us! And if you'd like to just have the ebook, please send us an email!

If you're getting married in the near future, hope you save where you can, and hope you don't get screwed over!

Have any questions about your wedding or planning? Comment below!

Arash Tebbi
Owner, Photographer, and Cinematographer

Thursday, January 31, 2019

When I Realized My Job is Important

When I realized my job was important

A few years back I saw one of those memes (viral photos with a message), and it said that there was a day when it was the last time you played outside as kids. I laughed to myself for a second and then thought about it again, and it resonated with me deeply. There literally was a final day when I played outside with all the neighborhood kids. I spent a majority of my free time from age 6 to 15 playing outside, whether it was sports, biking, or exploring. Back in my days, there wasn’t the monopoly of the internet and video games to confine us to our household prisons. We actually enjoyed doing competitive activities, and there was a joy to that which cannot be replicated.

Back to the meme- I tried to remember when may have been the last time we all had a final football game or rode our bikes over a mound of dirt, dangerously avoiding a crash that would again split my knees open, and I couldn’t think of the that very last day. I’m not even sure why there was a final day- maybe school took over, or I began driving and playing outside was no longer cool, or girls, or who knows. But I began thinking how much I would have treasured having photos or videos of the final day. It would have been priceless. I wish our parents were in touch enough to have grouped funds together and paid a few thousand dollars to record a few hours of us running down, shoving one another, running past with the confidence that we had in those moments. Those would have been so much more satisfying to look at instead of the posed photos we took each year with our sporting teams. It would have been ridiculous back then if my parents had offered to pay even a few hundred dollars, but I would have cherished those photos and videos so much more now. They would have been incorporated into my priceless possessions.

This got me thinking to what I’m doing for others today, photographing and filming their special occasions with their loved ones, and I realized there are at least a dozen cases, which I can think of off the top of my head, where I have photographed or filmed the very last photos or video footage of a loved one. We’re all aware people pass, especially those of an older age. But we often don’t think it would be a sitting candid captured by a photographer at a wedding, or a cinematographer films their final dance at a bar mitzvah, or even just a final photo of a stroll back up to a car after a family shoot at the beach. But I'm responsible for creating those final preservations.

I’m intentionally not posting any photos in this post because I don’t want to remind anyone of a loss in case they’re reading this. My goal was a self-acknowledgement that what I do, and we as photographers and cinematographers do, is extremely important. As humans we thrive on love, and we cherish memories of moments, and those moments can be captured through photos and video, and they often initiate different emotions. What I try to do whenever possible is to capture my time with loved ones, and just overload with photos and video. And the ones that I actually do cherish more than others, I plan to print and just leave around my home, as constant reminders of memories with people that I love.

Your memory preserver,
Arash Tebbi